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Ed Ruscha: Real Estate Opportunities

Publisher: Los Angeles: Ed Ruscha, 1970
Edition: 1st Edition
Binding: Soft cover
Condition: Fine / No dust jacket
Item #: 112540



First edition, first printing. Soft cover. White matte wrappers with title printed in black on cover and spine, missing glassine dust jacket. Photographs by Ed Ruscha. Unpaginated (48 pp.), with 25 black-and-white plates accompanied by the address of the property. 7 x 5-1/2 inches. This first and only edition was limited to 4000 copies. [Cited in Andrew Roth, ed., The Open Book. (Göteborg, Sweden: Hasselblad Center in association with Steidl Verlag, Göttingen, Germany, 2004).]


Fine (light toning to spine, missing glassine dust jacket, but with an archival mylar cover). A near mint copy.


From the Getty Museum: "In the 1960s, Ed Ruscha more or less reinvented the artist's book. By turning away from the craftsmanship and luxury status that typified the livre d'artiste in favor of the artistic idea or concept, expressed simply through photographs and text, Ruscha opened the genre to the possibilities of mass-production and distribution. In Real Estate Opportunities, Ruscha presents, without comment, pictures of various tracts of land for sale in different parts of L.A. County."